Went to a fabulous session with Anna Hall from Hancock Creative yesterday. Anna was telling us about the various social media outlets and which ones are read by the different age groups. I have been told for over a year now, that Facebook is passe, and mostly used by the over 65s. Instagram and Snapchat are the go for the younger set.
Whether this is right or wrong, we need to think about the way that we (as an organisation), are using social media. Engaging the readers and not educating them. Don’t get me wrong, there is a place for education but it needs to be done in an engaging manner.
Watch this space to see if I can practice what I preach!!